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Theatricals at SXSWi 2013 CinemaCon, the annual confab of theaters that shows movies and TVs make the jump to 3D, has always kind of felt like a



 

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. Also Known As: 3DTitla 3DO vs 3D 3DO.mkv 3DO Low Res 512K 3Delang .IMAX 3D VR Takes on 3D Theatricals at SXSWi 2013 IMAX 3D VR Takes on 3D Theatricals at SXSWi 2013 CinemaCon, the annual confab of theaters that shows movies and TVs make the jump to 3D, has always kind of felt like a joke. The annual event where studios show technology demos to theater owners and media (including OES), the show is also when theaters debut new 3D films. It feels like they’re doing it to raise awareness of the fact that they’re going to premiere 3D movies, so they can hit the ground running when they do. But as theaters have added 3D to the lineup of their franchise pictures, IMAX has added a 3D tagline to its marketing strategy. In an effort to bring the 3D experience home to consumers, on February 21, IMAX will debut a first-ever 3D-VR experience at SXSWi. Using the Oculus Rift technology being developed at Facebook’s early-adopter Silicon Valley brand, the company’s Kevin Gallacher demoed the viewing experience. The film on the big screen will be a staged 3D demonstration featuring a stage show of dancers in motion. The company’s Thomas Kail will record the same performance in the same IMAX 3D theater, a first ever on the large screen. The results will be broadcast to venues across the U.S. And the final result will be a multiplatform, digital format that you can view on a web browser, smartphone, or tablet. The company will show the demo at a small screening at SXSW, and then debut it at larger venues later. Oculus Rift is a company (and Facebook) that is focused on social gaming and social media services, but has long claimed the ability to bring content to consumers in a virtual reality experience. For months now, the company has shown that content, and now it’s ready to move it into the real world, with a demo that casts the content into a moving, physical world — yes, like an actual dance show, performed on the large screen and recorded in HD. Gallacher explains that the demo begins with a live 3D version of the dancers on the screen. As




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